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1. Advertising##BIG: "Bigger, Biggest" By Ellen Shapiro##Ogilvy & Mather's Brand Integration Group (aka B.I.G.) develops big ideas for big brands in what some may call a brand laboratory. Whit a team of brilliant, design-centric nonconformists committed to creating groundbreaking work, senior partner and BIG executive creative director Brian Collins is set on uniting every aspect of a brand's relationship with its customers, 360° style
Jaar:
2004
Type:
artikel
2. Essay##Brand madness #1##The steamroller of branding. Art and culture are open to interpretation. Must we give them fixed identities?
Jaar:
2004
Type:
artikel
3. Essay##Brand madness #2##Brand discipline. Branding is not design and it is not marketing Branding is a disciplin we have to define.
Jaar:
2004
Type:
artikel
4. Essay##Brand madness #3##A waking dream. The notion of the brand and its plausible functions have been derailed and abstracted.
Jaar:
2004
Type:
artikel
5. Identity##Liechtenstein + Sealand##The floating signifier. Branding a nation may be just a matter of saying everything there is to say about nothing.
Jaar:
2004
Type:
artikel
6. Review##Brand madness #4##Reading On Brand. A fresh look at Wally Olins's highly regarded branding manual, now in paperback.
Jaar:
2004
Type:
artikel
7. Art Direction / Branding##Tyler Brûlé: "Rebranding Branding" by Lauren Goldstein Crowe##With the solid reputation of a "New Modern," trend-setting globetrotter, Tyler Brûlé aims to do for marketing what he did for magazines. After having redefined lifestyle publishing with Wallpaper*, Brûlé is now redefining the ad agency with Winkreative. A veritable cauldron of ideas across a huge range of subjects, from urban architecture and travel to design and restaurants, Brûlé is rebranding branding.
Jaar:
2004
Type:
artikel