MARC Record

Leader
001 cgw01:000703732
003 BE-GnUNI
005 20181111091914.0
008 040616s2004 ohua b s001 0 eng
010
  
  
a| 2004013886
020
  
  
a| 0814209769 (alk. paper)
035
  
  
a| (OCoLC)ocm55679144
040
  
  
a| DLC c| DLC d| C#P d| DLC
042
  
  
a| pcc
043
  
  
a| n-us---
050
0
0
a| HD9995.S24 b| K564 2004
082
0
0
a| 338.7/677 2| 22
100
1
  
a| Heinrich, Thomas, d| 1963-
245
1
0
a| Kotex, Kleenex, Huggies : b| Kimberly-Clark and the consumer revolution in American business / c| Thomas Heinrich, Bob Batchelor.
260
  
  
a| Columbus : b| Ohio State University Press, c| c2004.
300
  
  
a| Xiv, 263 p. : b| ill. ; c| 24 cm.
490
0
  
a| Historical perspectives on business enterprise
504
  
  
a| Includes bibliographical references (p. 245-249) and index.
505
0
  
a| Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
690
  
  
a| Kimberly-Clark Corporation.
690
  
  
a| Lichaamsverzorging.
690
  
  
a| Luiers.
690
  
  
a| Maandverbanden.
690
  
  
a| Papierproduktie.
690
  
  
a| Wegwerpproducten.
610
2
7
a| Kimberly-Clark Corporation x| History. 2| lcsh
650
  
7
a| Sanitary supply industry x| History z| United States. 2| lcsh
650
  
7
a| Consumer behavior z| United States v| Case studies. 2| lcsh
700
1
  
a| Batchelor, Bob
830
  
0
a| Historical perspectives on business enterprise series.
852
  
  
m| BOOK b| INDUS c| INDUS j| INDUS.13-04-46 p| 703732-20 f| 04 F| NO LOAN/open shelves
852
  
  
m| BOOK b| INDUS c| INDUS j| INDUS.13-04-46 6| 4444 070907 p| 703732-10 f| 04 F| NO LOAN/open shelves
920
  
  
a| boek