Contemporary advertising

MLA

Arens, William F, Courtland L Bovée, and Jack J Whidden. Contemporary Advertising. 5th ed. Burr Ridge, Ill.: Irwin, 1994.

APA

Arens, W. F, Bovée, C. L, & Whidden, J. J. (1994). Contemporary advertising. 5th ed. Burr Ridge, Ill.: Irwin.

Chicago

Arens, William F., and Courtland L Bovée. Contemporary Advertising. Edited by Jack J Whidden. 5th ed. Burr Ridge, Ill.: Irwin, 1994.