MLA

Corporate Identity##rivers and Mosaics: "m.a.d. Is Branding Ibm Software"##how Do You Develop a Product In a Rapidly Changing Market? Form a Branding Solution That Can Fully Reveal Itself Over Time, Through Multiple Implementations. .

APA

Corporate Identity##Rivers and Mosaics: "M.A.D. is Branding IBM software"##How do you develop a product in a rapidly changing market? Form a branding solution that can fully reveal itself over time, through multiple implementations. .

Chicago

Corporate Identity##rivers and Mosaics: "M.A.D. Is Branding IBM Software"##how Do You Develop a Product In a Rapidly Changing Market? Form a Branding Solution That Can Fully Reveal Itself Over Time, Through Multiple Implementations.