Advertising##Grey Bejing: "China is the World's Best Playground" by Nicole Hess##Until recently, advertising in China was focused on the practical. Now wallets of the China's burgeoning middle-class are thickening and consumer choice is expanding. Enter Michael Wong. Hired to play with the existing language of the Beijing advertising world, he is eliciting a more emotional reaction from consumers with successful ads that are grounded in traditional references.

MLA

Advertising##grey Bejing: "china Is the World's Best Playground" by Nicole Hess##until Recently, Advertising In China Was Focused On the Practical. Now Wallets of the China's Burgeoning Middle-class Are Thickening and Consumer Choice Is Expanding. Enter Michael Wong. Hired to Play with the Existing Language of the Beijing Advertising World, He Is Eliciting a More Emotional Reaction From Consumers with Successful Ads That Are Grounded In Traditional References. .

APA

Advertising##Grey Bejing: "China is the World's Best Playground" by Nicole Hess##Until recently, advertising in China was focused on the practical. Now wallets of the China's burgeoning middle-class are thickening and consumer choice is expanding. Enter Michael Wong. Hired to play with the existing language of the Beijing advertising world, he is eliciting a more emotional reaction from consumers with successful ads that are grounded in traditional references. .

Chicago

Advertising##grey Bejing: "china Is the World's Best Playground" by Nicole Hess##until Recently, Advertising In China Was Focused On the Practical. Now Wallets of the China's Burgeoning Middle-Class Are Thickening and Consumer Choice Is Expanding. Enter Michael Wong. Hired to Play with the Existing Language of the Beijing Advertising World, He Is Eliciting a More Emotional Reaction From Consumers with Successful Ads That Are Grounded In Traditional References.