MLA

Esserman, June F, and George Comstock. Television Advertising and Children : Issues, Research and Findings. New York: Child Research Service, 1981.

APA

Esserman, J. F, & Comstock, G. (1981). Television advertising and children : issues, research and findings. New York: Child Research Service.

Chicago

Esserman, June F., and George Comstock. Television Advertising and Children: Issues, Research and Findings. New York: Child Research Service, 1981.