How customers think : essential insights into the mind of the market

MLA

Zaltman, Gerald. How Customers Think : Essential Insights Into the Mind of the Market. Boston, (MA): Harvard Business School Press, 2003.

APA

Zaltman, G. (2003). How customers think : essential insights into the mind of the market. Boston, (MA): Harvard Business School Press.

Chicago

Zaltman, Gerald How Customers Think: Essential Insights Into the Mind of the Market. Boston, (MA): Harvard Business School Press, 2003.