Museum strategy and marketing : designing missions, building audiences, generating revenue and resources

MLA

Kotler, Neil G, and Philip Kotler. Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources. San Francisco, Calif.: Jossey-Bass Publishers, 1998.

APA

Kotler, N. G, & Kotler, P. (1998). Museum strategy and marketing : designing missions, building audiences, generating revenue and resources. San Francisco, Calif.: Jossey-Bass Publishers.

Chicago

Kotler, Neil G., and Philip Kotler. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. San Francisco, Calif.: Jossey-Bass Publishers, 1998.