a| HG

a| 766 2| KASK 8| UD1

a| Advertising/Business##MINI: "Let's motor" by Phil Patton##A bobble head hula skirted doll atop the dashboard. A red and yellow billboard. Removable stickers in a magazine insert. A shirt with zip-off sleeves for tanning during driving. A memorable slogan "Let's motor." MINI, more than a culture, has become a design cult. Graphis' business and advertising story gets deep into the process of the MINI brand's reinvention, development, and cloning, telling you how the smallest car in America has become the most award-winning name ever heard in design and marketing circles. h| tijdschriftartikel

a| Gebruiksgrafiek, Logo's, Pictogrammen, Environmental design,Verpakkingen

t| Graphis n| 2004 g| 351 q| 52

b| KASK c| KUB

a| 31458

a| artikel

a| tijdschriftartikel