MARC Record
Leader
008
s2004 r 000 0 und d
040
a| HG
080
a| 766
2| KASK
8| UD1
245
0
0
a| Advertising##Grey Bejing: "China is the World's Best Playground" by Nicole Hess##Until recently, advertising in China was focused on the practical. Now wallets of the China's burgeoning middle-class are thickening and consumer choice is expanding. Enter Michael Wong. Hired to play with the existing language of the Beijing advertising world, he is eliciting a more emotional reaction from consumers with successful ads that are grounded in traditional references.
h| tijdschriftartikel
600
1
4
a| Wong, Michael
2| KASK
690
a| Gebruiksgrafiek, Logo's, Pictogrammen, Environmental design,Verpakkingen
773
t| Graphis
n| 2004
g| 354
q| 72
852
4
b| KASK
c| KUB
998
a| 32907
920
a| artikel
001
smk01:000178123
500
a| tijdschriftartikel