Design in the Fifties : when everyone went modern - Marcus, George H. (Munich : Prestel, 1998)
In this richly illustrated volume, George H. Marcus examines Fifties modern for its freshness, freedom, oblique vision of the world, and its independence from the dictates of the past. The book describes the development of the colorful, organic style that defined the fifties and reflected the optimism and consumerism of postwar culture in the United States and abroad, with examples ranging from architecture, building, engineering, and transport to, appliances, tableware, furnishings, and dime-store novelties. Design in the Fifties: When Everyone Went Modern, presents, a society smitten with the idea of being modern and influenced by the growing fields of marketing and advertising, with many of the pieces shown from this perspective in advertisements from the period. This highly readable book documents and analyzes the interaction of art, design, and style from die upbeat, forward-looking decade of the 1950s, making it of interest not only to specialists but also to, a broader public.
Schenking Flanders DC
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