Advertising##Grey Bejing: "China is the World's Best Playground" by Nicole Hess##Until recently, advertising in China was focused on the practical. Now wallets of the China's burgeoning middle-class are thickening and consumer choice is expanding. Enter Michael Wong. Hired to play with the existing language of the Beijing advertising world, he is eliciting a more emotional reaction from consumers with successful ads that are grounded in traditional references.
- Type:
- artikel
- Titel:
- Advertising##Grey Bejing: "China is the World's Best Playground" by Nicole Hess##Until recently, advertising in China was focused on the practical. Now wallets of the China's burgeoning middle-class are thickening and consumer choice is expanding. Enter Michael Wong. Hired to play with the existing language of the Beijing advertising world, he is eliciting a more emotional reaction from consumers with successful ads that are grounded in traditional references.
- Jaar:
- 2004
- Onderwerp:
- Wong, Michael
Gebruiksgrafiek, Logo's, Pictogrammen, Environmental design,Verpakkingen - Taal:
- Onbepaald
- Plaatsnummer:
- Nota:
- tijdschriftartikel
- Permalink:
- https://www.cageweb.be/catalog/kub01:000178123